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Do You Have A Friend At Naijapals? The Nigerian Facebook

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Tekedia Editors
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Naijapals is Africa’s largest online social networking and entertainment community which enables  people to meet new people. It proves the  latest updates of Nigerian Entertainment & Metro News, Gists And Opinions, Latest Nigerian Music, Nollywood Movies, Confessions, Interactive Discussion Forum and Lots More

 

We spent time on this site and saw a lot of activities. It is very busy and engaging. The interface is also broad with Yahoo, Gmail and others. It seems to be a site that is well nurtured though the graphics are too many. Less graphics is our taste, no offense please. But generally, it is a good place for people that want exclusivity of Nigerians to hang around over the Facebook.

 

This is one of the interesting confessions on the site. There are many

 

helo palls, pls i know you guys will scourge me on this but pls show some mearcy whn doing it, cos am not perfect. there is this girl, we work in thesame company,she started shwng some signs to me, which i read to be one of those ways, cos we do join dsame vehicle whn going home after the close of work,she is going to get married to her guy thats stays abroad,but she just professed her love to me, even telling me that she is confused about the whole thing, that should she cancell the whole thing, that she loves me,as for me i dont whnt anything that will make her unhappy, and am not ready to walk down the aile now, pls wht do i do?

 

Now, get your account, today.

Facebook Advertising Is A Waste of Money for Nigerian Hardware Companies – Lessons from Two Companies

By
Tekedia Editors
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0

In this post, we looked at historical data and experiences from two companies. Some of our editors were early Facebook users and we saw companies that heavily advertised from Nigeria. In the companies that were huge on Facebook ad from Nigeria in the early days included Buyright. Around 2009, this company was everywhere  on Facebook.

 

BuyRight is a subsidiary of Pragmatic Technologies Ltd, and evolved from ComputerPort and Xtaples both of which were founded in 2001 as Nigeria’s first online computer and office supplies stores respectively. BuyRight is a retail concept providing products at the “Right Price and Right Quality”. They major largely on Computer Products, Personal and Home Electronics, Fashion, Sports Equipment, Personal Health Equipment, Toys, Office Supplies and Vehicles.

 

Buyright.biz was one of the foremost Nigeria e-commerce companies that advertised in Facebook heavily. If we had known what they know now, our parent company, Fasmicro,  might not have wasted money in advertising in Facebook.

 

The fact is simple – depending on your business, Facebook is not the best avenue to advertise your Nigerian products. It jacks up site visits but nothing happens. Why? The people making decisions are not on Facebook for office supplies, contracts and consultancy. In Nigeria, it is still the old hard way that works. Forget Facebook advertising if you want to move products with the governments.

 

These days we do not see Buyright advertise often in Facebook. They were very heavy in 2009. Of course, it has been long since Fasmicro put an ad in Facebook for products. We continue to advertise on training and that one works out. If you sell music or news, Facebook may work, but when you are into hardware, the Nigerian crew of Facebook does not have purchasing power. It is high traffic, big fan and no sales.

 

So, next time they tell you how many Nigerians that are in Facebook and while you should dump your money there, be careful. It makes no sense until the main guys begin to join Facebook. College students do not buy a lot of these things and they are the core of the Facebook Nigeria.

 

Remember, it all depends on what your business is. It all depends on your business, we repeat. But do not throw away money to the ocean of Nigerians on Facebook expecting a miracle. Our data shows that ads in the Nigerian newspapers are more effective than the Facebook ads. If your business model is not based on traffic, use the traditional media and push your message.

Global Smartphone Market to Grow 55% in 2011 – Nigerian Market More Than 105%

By
Tekedia Editors
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According to IDC, an international market research firm, the global smartphone market could grow 55%  in 2011 when comparaed to 2010 numbers. The same report expects about 472 million units to be shipped. About 305 units were shipped in 2010.  They estimate the total number of units to be shipped in 2015 to be 982 units.

 

The noted the following as the drivers of this high growth rate which is taking place even faster that the penetration of the ordinary phones:

–          The price

–          The functionality of the phone

–          Affordable data plan

 

In addition to these factors, Tekedia also includes the fact that developing world is getting hungry on these gadgets. As richer people in these regions want to differentiate themselves with social symbols of wealth like better phones, they will continue to prefer these phones over the ordinary ones. This is well captured in a statement contained in the report, credited to Kevin Restivo of IDC.

 

The smartphone floodgates are open wide. Mobile phone users around the world are turning in their ‘talk-and-text’ devices for smartphones as these devices allow users to perform daily tasks like shopping and banking from anywhere. The growth trend is particularly pronounced in emerging markets where adoption is still in its early days. As a result, the growth in regions such as Asia/Pacific and Latin America, will be dramatic over the coming years.

 

The Japanese crises will not slow down this momentum across the globe. Many people have not gotten their smartphones and with more apps making it to the phones, more people will find good uses of these phones. The competition has reached a new level by the makers even as Blackberry acquired Scoreloop a gaming site.

 

Tekedia estimates that in the sub-Sahara African (SSA) region, the growth could be in triple digits. Analysts have expected the PC shipment growth in East Africa to be in the range of 75%, smartphone in the SSA could reached more than 100%. Nigeria will drive this growth and in that country it could be in excess of 105%. We are looked at the numbers from Ovim tablet and that gives us indicates on where the market is going.

The Amazing Nigerian Webpreneur – Nairaland Founder Owns Nigerian Craiglist

By
Tekedia Editors
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You might have heard of Nairaland – the very site where most of the discussions that happen about Nigeria are done. Young men and women are pushing that site up and today it is ranked about 2nd or 3rd as the most visited indigenous African website by Alexa.

The young man that manages it seems to have gotten a skill that few have. He curates the audience and he keeps growing the site.

But over the weekend during our research, Tekedia noticed that the owner of Nairaland owns another impressive site. That one is the Craiglist of Nigeria. The name of the site is Nairalist. He has gotten the good names for Naira.

( Nairalist Home | New Posts )
Nairalist™ is © 2008 – 2011, Seun Osewa Of Nairaland. All Rights Reserved.

Nairalist is a centralized network of online communities, featuring free online classified advertisements – with sections devoted to dating, housing, personals, for sale, services, community, gigs, résumés, and discussion forums. It covers cars, housing, and many areas. The info below gives a typical record:

Lagos Dating (Dating By Email) Location Dates
The United Kingdom Distance Learning advantage….. IKOYI 31 minutes ago
Get 1GB data plan internet browsing on your zain sim for just #1,100 07030585047 5 hours ago
Fairly Used Zain Or Mtn Modem Is Needed 07030585047 7 hours ago
a beautiful female companion is all I need

Develop A Social Bond To Wow Your Customers – Some Guidelines To Execution

By
Tekedia Editors
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0


Organizations are living entities and they must form bonds with the other entities, customers, that keep them alive. Without that connection, no business can survive. Some worship Apple today because of the kind of bonds it has formed with its customers. It has asocial bond and that continues to be nurtured. Steve Jobs, the Apple CEO, takes Apple customer experience very seriously.

 

Brand loyalty does not come from one side. You build it and you work hard to sustain it. That means the company must also communicate with the customers. You have to find an opportunity to respond to what the customers want and meet those needs. If you ignore them, you have failed in managing your brand.

 

The following are some ways you can deploy to develop a viable and sustainable social innovation strategy that will grow and nurture your brand.

 

  • Get the right product. No matter how hard you try, if you do not have the right products, the customers will not stay

 

  • Engage your customers through news, forums, blogs and more. Recently companies like Businessday have SMS through which they can communicate with their customers. You need that interaction space to keep the relationship healthy.

 

  • Be honest about your business, products and services. Nothing hurt customers than deception. You need to be plain and simply simple when you market them. You cannot lose your trust bank.

 

  • Feed the buzz – understand what they are saying and follow up where necessary. If they email, respond and try to keep them engaged

 

  • Use social media to engage them and if possible create groups on Facebooks and nurture that group relationship

 

  • Have a plan and exactly how to engage your customers. If you have staff, have a policy on what has to happen and what each must do at any point in time. You may have to hire someone if the firm is big and needs a lot of attention on the image.

 

  • Find some budgets to advertise your brand. People need to know about it.

 

Brand management is such a huge part of business management especially when considering what is happening in the social media network. If you ignore your brand, it can die before you know it. Information flows fast and it is imperative that you respond quick and aggressive when you need to. It a contact sports – in this age, it is a 24/7 social bond that will keep you ‘liked’ by your customers.

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