2011 Smartphone Operating Systems Market Share – Nokia May Not See Any Real Gain By 2015

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June 13, 2011

The smartphone market is growing and causing a massive displacement in the PC market. It is actually a major computing platform right now in the developed world. Users are moving from the PC landscape to the tablet. And this is affecting the operating system geography. According to Ramos Llamas of IDC, an international market research firm,

End-users are becoming more sophisticated about what kinds of experiences are offered by the different operating systems. Taking this as their cue, operating system developers will strive for more intuitive and seamless experiences, but will also look to differentiate themselves along key features and characteristics.

Though the industry is picking up in the developing world as that region can actually distort any view of the global mobile geography, Tekedia thinks that winners are already emerging in the operating system domain. Android is on the rise fueled by affordable phones and tablets from Asia that are shipped daily. That momentum from China could be hard to be matched by the closed iOS and even the Windows Mobile that must be licensed.

IDC projects Android to grow to a market share of 40% in H2 of 2011. It will take about 44% in 2015.

Nokia Symbian which has basically being killed by the new boss, Elop, will shrink from its market share today of about 21% to about 0.1%. But where Symbian loses, Windows Phone 7/Windows Mobile will benefit because Nokia will migrate to Windows. Windows Mobile will grow from about 4% to 21%.Yet, it is actually a loss of market share for the combined combo of Symbian and Windows Mobile. If at the end of 2011, both take a share of 25% and in 2015, they have 21%, it is a loss of 4% market share. This means that Nokia has not gained much from leaving Symbian for Windows. The combined numbers is a loss in the market share.

Apple iOS will lose some points and end 2015 with 16.9% while Blackberry will stay at 13.4% in the same time. The case of Apple is simple – it is not huge in the low spectrum of the market, but its revenue is healthy and that is what matters to it.

While these forecasts are good attempts, the global economic situation can swing the pendulum. Android is the OS we think has the best chance of competing and doing well in this space whether the economy does well or not. The reason being the affordability and the open platform which is making it popular in China.

Of course, before 2015, another OS can jump into this mix. This industry is very disruptive and anything can happen.

Do You Have A Friend At Naijapals? The Nigerian Facebook

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Tekedia Editors

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June 13, 2011

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Naijapals is Africa’s largest online social networking and entertainment community which enables people to meet new people. It proves the latest updates of Nigerian Entertainment & Metro News, Gists And Opinions, Latest Nigerian Music, Nollywood Movies, Confessions, Interactive Discussion Forum and Lots More

We spent time on this site and saw a lot of activities. It is very busy and engaging. The interface is also broad with Yahoo, Gmail and others. It seems to be a site that is well nurtured though the graphics are too many. Less graphics is our taste, no offense please. But generally, it is a good place for people that want exclusivity of Nigerians to hang around over the Facebook.

This is one of the interesting confessions on the site. There are many

helo palls, pls i know you guys will scourge me on this but pls show some mearcy whn doing it, cos am not perfect. there is this girl, we work in thesame company,she started shwng some signs to me, which i read to be one of those ways, cos we do join dsame vehicle whn going home after the close of work,she is going to get married to her guy thats stays abroad,but she just professed her love to me, even telling me that she is confused about the whole thing, that should she cancell the whole thing, that she loves me,as for me i dont whnt anything that will make her unhappy, and am not ready to walk down the aile now, pls wht do i do?

Now, get your account, today.

Facebook Advertising Is A Waste of Money for Nigerian Hardware Companies – Lessons from Two Companies

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Tekedia Editors

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June 13, 2011

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In this post, we looked at historical data and experiences from two companies. Some of our editors were early Facebook users and we saw companies that heavily advertised from Nigeria. In the companies that were huge on Facebook ad from Nigeria in the early days included Buyright. Around 2009, this company was everywhere on Facebook.

BuyRight is a subsidiary of Pragmatic Technologies Ltd, and evolved from ComputerPort and Xtaples both of which were founded in 2001 as Nigeria’s first online computer and office supplies stores respectively. BuyRight is a retail concept providing products at the “Right Price and Right Quality”. They major largely on Computer Products, Personal and Home Electronics, Fashion, Sports Equipment, Personal Health Equipment, Toys, Office Supplies and Vehicles.

Buyright.biz was one of the foremost Nigeria e-commerce companies that advertised in Facebook heavily. If we had known what they know now, our parent company, Fasmicro, might not have wasted money in advertising in Facebook.

The fact is simple – depending on your business, Facebook is not the best avenue to advertise your Nigerian products. It jacks up site visits but nothing happens. Why? The people making decisions are not on Facebook for office supplies, contracts and consultancy. In Nigeria, it is still the old hard way that works. Forget Facebook advertising if you want to move products with the governments.

These days we do not see Buyright advertise often in Facebook. They were very heavy in 2009. Of course, it has been long since Fasmicro put an ad in Facebook for products. We continue to advertise on training and that one works out. If you sell music or news, Facebook may work, but when you are into hardware, the Nigerian crew of Facebook does not have purchasing power. It is high traffic, big fan and no sales.

So, next time they tell you how many Nigerians that are in Facebook and while you should dump your money there, be careful. It makes no sense until the main guys begin to join Facebook. College students do not buy a lot of these things and they are the core of the Facebook Nigeria.

Remember, it all depends on what your business is. It all depends on your business, we repeat. But do not throw away money to the ocean of Nigerians on Facebook expecting a miracle. Our data shows that ads in the Nigerian newspapers are more effective than the Facebook ads. If your business model is not based on traffic, use the traditional media and push your message.

Global Smartphone Market to Grow 55% in 2011 – Nigerian Market More Than 105%

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Tekedia Editors

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June 13, 2011

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According to IDC, an international market research firm, the global smartphone market could grow 55% in 2011 when comparaed to 2010 numbers. The same report expects about 472 million units to be shipped. About 305 units were shipped in 2010. They estimate the total number of units to be shipped in 2015 to be 982 units.

The noted the following as the drivers of this high growth rate which is taking place even faster that the penetration of the ordinary phones:

– The price

– The functionality of the phone

– Affordable data plan

In addition to these factors, Tekedia also includes the fact that developing world is getting hungry on these gadgets. As richer people in these regions want to differentiate themselves with social symbols of wealth like better phones, they will continue to prefer these phones over the ordinary ones. This is well captured in a statement contained in the report, credited to Kevin Restivo of IDC.

The smartphone floodgates are open wide. Mobile phone users around the world are turning in their ‘talk-and-text’ devices for smartphones as these devices allow users to perform daily tasks like shopping and banking from anywhere. The growth trend is particularly pronounced in emerging markets where adoption is still in its early days. As a result, the growth in regions such as Asia/Pacific and Latin America, will be dramatic over the coming years.

The Japanese crises will not slow down this momentum across the globe. Many people have not gotten their smartphones and with more apps making it to the phones, more people will find good uses of these phones. The competition has reached a new level by the makers even as Blackberry acquired Scoreloop a gaming site.

Tekedia estimates that in the sub-Sahara African (SSA) region, the growth could be in triple digits. Analysts have expected the PC shipment growth in East Africa to be in the range of 75%, smartphone in the SSA could reached more than 100%. Nigeria will drive this growth and in that country it could be in excess of 105%. We are looked at the numbers from Ovim tablet and that gives us indicates on where the market is going.

The Amazing Nigerian Webpreneur – Nairaland Founder Owns Nigerian Craiglist

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Tekedia Editors

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June 13, 2011

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You might have heard of Nairaland – the very site where most of the discussions that happen about Nigeria are done. Young men and women are pushing that site up and today it is ranked about 2^nd or 3^rd as the most visited indigenous African website by Alexa.

The young man that manages it seems to have gotten a skill that few have. He curates the audience and he keeps growing the site.

But over the weekend during our research, Tekedia noticed that the owner of Nairaland owns another impressive site. That one is the Craiglist of Nigeria. The name of the site is Nairalist. He has gotten the good names for Naira.

Nairalist is a centralized network of online communities, featuring free online classified advertisements – with sections devoted to dating, housing, personals, for sale, services, community, gigs, résumés, and discussion forums. It covers cars, housing, and many areas. The info below gives a typical record:

Lagos Dating (Dating By Email) Location Dates

The United Kingdom Distance Learning advantage….. IKOYI 31 minutes ago

Get 1GB data plan internet browsing on your zain sim for just #1,100 07030585047 5 hours ago

Fairly Used Zain Or Mtn Modem Is Needed 07030585047 7 hours ago

a beautiful female companion is all I need

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