U.S. President Donald Trump’s sweeping new wave of tariffs—described as the most aggressive trade intervention since the 1930s—has triggered global market turmoil and sent dozens of trading partners scrambling to negotiate exemptions or better terms.

The new policy, which imposes import duties as high as 50%, comes into effect August 7 and is already redrawing the map of global trade.

According to a presidential order released Thursday, 69 countries will face import duties ranging between 10% and 41%, pushing the U.S. effective tariff rate from 2.3% to nearly 18%, analysts at Capital Economics said.

The White House argues the tariffs are part of a broader effort to rebalance trade and protect national security. But for many nations—and investors—the move is an economic shock that is already reverberating across industries and global equity markets.

Market Reaction and Job Shock

The immediate fallout was sharp. U.S. stocks plunged, with the Dow Jones Industrial Average closing down 1.23%, the S&P 500 falling 1.6%, and the Nasdaq tumbling 2.24%. European stocks were hit even harder: the STOXX 600 sank 1.89%, reflecting fears of an escalating trade war.

Market anxiety was amplified by a disappointing U.S. jobs report. July employment numbers came in weaker than expected, and June’s figures were revised downward, signaling a possible slowdown in the labor market. Trump responded by ordering the firing of Erika McEntarfer, the commissioner of the Bureau of Labor Statistics, and alleged—without offering evidence—that the job numbers were “rigged.”

Who’s Hit—and Who’s Relieved

Among the hardest-hit countries:

• Switzerland, stunned by a 39% tariff, is pushing for emergency negotiations. “We are really stunned,” said Jean-Philippe Kohl of Swissmem, which represents Switzerland’s mechanical and electrical engineering sector.
• Canada faces a 35% tariff on goods tied to fentanyl-linked restrictions, up from 25%. Trump accused Ottawa of failing to help stop illicit drug flows.
• Brazil was slapped with a 50% tariff on select exports.
• India, facing a 25% duty that could impact $40 billion in exports, has opened talks with Washington in a bid to de-escalate.
• Taiwan, which got a 20% rate, said the tariff was “temporary” and expected a reduction after further discussions.
• South Africa faces a 30% levy, prompting its Trade Minister, Parks Tau, to call for “real, practical interventions” to shield jobs.
• Some Southeast Asian nations, however, saw unexpected relief. Thailand’s tariff was cut from a threatened 36% to 19%, a move praised by Finance Minister Pichai Chunhavajira as one that “boosts investor confidence and opens the door to economic growth.”
• Australia was also spared deeper cuts, with its minimum 10% tariff maintained, giving its exporters a relative edge in U.S. markets, according to Trade Minister Don Farrell.

Still, most analysts were clear-eyed about the broader impact. “There are no real winners in trade conflicts,” said Thomas Rupf, CIO Asia at VP Bank in Singapore. “The tariffs hurt the Americans and they hurt us.”

Businesses Scramble to Cope

Some companies are already searching for ways to soften the blow. European firms in the fashion and cosmetics sector, including L’Oreal, are exploring an obscure U.S. customs loophole known as the “First Sale” rule. This allows import duties to be applied to a product’s factory price rather than its final retail price, significantly lowering costs in some cases.

Others are looking to restructure supply chains or seek trade diversification. Canadian Prime Minister Mark Carney called Trump’s decision “deeply disappointing” and promised to protect Canadian jobs and pivot to new markets.

“We’re not going to wait passively while punitive tariffs harm our industries,” he said.

Trump administration officials defended the tariffs as a calculated tool to extract better trade deals. “The uncertainty with respect to tariffs was critical to getting the leverage we needed,” said Stephen Miran, chair of the Council of Economic Advisers, during an interview on CNBC.

That leverage, Miran argued, had already produced “monumental” deals in recent weeks, though details remain sketchy. The European Union, for instance, is still awaiting further orders from Trump’s office to finalize carve-outs on cars and aircraft after reaching a framework agreement last Sunday.

There is also confusion about how the White House will define and enforce transshipment rules—a practice in which exporters route products through third countries to mask their origin. The new order includes provisions for 40% tariffs on shipments deemed to have violated these rules, particularly those hiding Chinese origins.

While full effects will take time to cascade through the economy, early signs show the tariffs are already inflating prices. The U.S. Commerce Department reported that prices for home furnishings and durable household goods rose 1.3% in June, the biggest monthly increase in over two years. That jump is widely attributed to rising import costs due to previous rounds of tariffs.

Outlook Shows A Redrawn Trade Map

Trump’s latest tariff offensive marks a dramatic shift in how the U.S. engages economically with the world. Though framed as an effort to restore fairness and economic sovereignty, the rollout has jolted markets, upset allies, and raised fears of supply chain disruptions.

With the tariffs set to take effect August 7 at 04:01 GMT, many countries are still in the dark on key implementation details. Meanwhile, businesses from winemakers in Germany’s Moselle Valley to tech exporters in Taiwan are bracing for the fallout.

While Trump’s team insists the approach will yield favorable deals, many question whether the cost—in higher prices, disrupted trade, and global uncertainty—will prove worth the gamble.

TikTok has launched a new app, TikTok Pro, in Germany, Spain, and Portugal, unveiling a streamlined version of its main platform that offers a fresh model for digital engagement—this time with a philanthropic twist.

Announced on July 30, 2025, TikTok Pro strips away advertising, e-commerce, and creator monetization while maintaining the familiar short-form video experience that made the original app a global powerhouse. In place of commercial incentives, the app introduces a feature called Sunshine, a reward system that lets users convert their in-app activity into donations made by TikTok to real-world charities.

This marks a notable shift as the company faces increasing pressure from European regulators. With scrutiny intensifying under the Digital Services Act, which imposes strict rules on content moderation, data handling, and algorithmic transparency, TikTok is responding with a socially responsible alternative aimed at rebuilding trust. TikTok Pro, the company says, is designed to “inspire and reward good.”

At the heart of TikTok Pro is the Sunshine Programme, a pilot initiative that transforms ordinary app engagement into meaningful support for nonprofit work. Users generate sunshine points by liking or sharing videos from verified charities, following nonprofit accounts, inviting friends to download the app, or engaging with educational and awareness content. These digital interactions are tallied and redeemed for real donations, all funded directly by TikTok. The program is age-restricted, with only users aged 18 and above permitted to activate sunshine rewards, and daily caps are in place to prevent gaming of the system.

So far, TikTok has partnered with several humanitarian and environmental organizations, including Médecins Sans Frontières, WaterAid, NABU (Germany’s nature conservation group), and Aktion Deutschland Hilft. The company plans to add more charity partners in the coming weeks as it expands the program.

Unlike the flagship app, TikTok Pro does not allow creators to earn income through livestream gifting, branded content, or in-app purchases. There are no shoppable videos or targeted ads. The absence of commercial incentives and revenue-driven features is meant to reset the app’s focus, steering attention away from monetized virality and toward civic engagement, social awareness, and goodwill.

This move appears to be part of a broader strategic pivot for TikTok. By voluntarily launching a non-commercial version of the platform, the company is positioning itself ahead of further regulatory clampdowns in the European Union. Since regulators began investigating TikTok for its influence on youth, the spread of harmful trends like #SkinnyTok, and its in-app shopping expansion, the company has come under repeated fire. TikTok Pro, in this context, functions both as a realignment of priorities and a preemptive response to calls for platform reform.

Despite being a separate app, TikTok Pro retains many of the familiar visual elements of the original. There is a personalized For You feed, a Discover section for trending and educational content, and a familiar scroll-and-watch interface. However, content is curated with a slightly different emphasis, promoting charity, sustainability, wellness, and humanitarian causes over entertainment or trend-based content.

The launch comes at a time when rival social media platforms are also experimenting with alternate content models. Industry watchers have speculated that TikTok Pro could eventually be adapted to serve older users, educators, or civic organizations seeking safer and purpose-driven online spaces. According to analysts, the app could function as a reputational cushion, allowing TikTok to test content formats that emphasize positivity while sidestepping accusations of promoting addictive behavior, commerce-first design, or controversial content.

However, TikTok Pro has its unique challenges. By removing creator monetization, it risks losing the participation of high-quality content makers who drive most engagement on the main app. The separation between TikTok and TikTok Pro may also confuse some users, particularly younger audiences unsure of the difference between the two platforms. And while the Sunshine Programme is well-intentioned, it places a financial burden squarely on TikTok itself, meaning the more the program becomes popular, the more the company will have to pay in donations.

Ultimately, TikTok Pro represents more than a test app—it reflects a new direction in how platforms might align user engagement with public service. In a digital landscape driven by metrics and monetization, the idea of turning scrolls into donations could reframe what social media can be.

However, some analysts say whether TikTok Pro remains a regional experiment or becomes a global initiative will depend on how well users embrace it and how regulators respond.