Good People, if you truly believe you have the best products and services, then silence is not humility; it is neglect. Not telling people about them is not modesty; it is unfairness. I carry a simple business philosophy: when you have something that improves human welfare, you have a moral obligation to let the world know. Value hidden is value denied.
In Igbo wisdom, good things do not sell themselves unless they are shown. If you do not speak for your product, you have already voted against it. When I tell you about our products, do not see it as noise; see it as social good. Why should people be denied access to the best simply because the producer chose to be quiet? Lol.
Many people misunderstand marketing and sales. They think selling is begging. It is not. Selling is education. It is helping people make better choices. I often say: if your product is truly superior, then not promoting it is an injustice to the market.
That is why I ask leaders to reframe sales in their minds. Invite me to speak with your marketing team. I have studied how to overcome sales inertia, that invisible force that keeps customers stationary even when value is right in front of them. Like in physics, motion does not happen without energy. Sales teams fail not because products are weak, but because motivation is misdirected.
Why deny the world the best products if you believe you have them? When we accelerate people’s confidence to market boldly, we unlock growth. Advertising is not deception when the product is excellent; it is public service. Do not be apologetic. Be responsible. Inform customers that better options exist.
In Igbo land, I learned this early. As a young boy in Oriendu Market, Ovim, I would shout, “bia z?? ji nnenne m!”; buy my grandmother’s yam. That was not arrogance; it was fairness. It would have been wrong to deny customers the chance to buy the best yam in the market!!!
Change your attitude to sales, and you will change your business. See selling as a call to duty, a higher-purpose assignment to improve lives by making people aware of the best products.
But this message comes with a condition: I hope you truly have the best products!
(At Tekedia Mini-MBA, we have improved thousands of businesses across Africa with a business education that delivers a motion of growth & success. Next edition begins on Feb 9)
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