Sanwo-Olu’s Adaptive Micro-Messaging for Governor of Lagos State

Sanwo-Olu vs. Sanwo-Olu. I came into Lagos for few hours of commerce and flying out in hours. As I moved across connections meeting clients, one thing was evident on the billboards: Sanwo-Olu (APC Lagos state gubernatorial candidate) was running against Sanwo-Olu. Then, I saw the most magical micro-messaging: Sanwo-Olu spoke in Igbo, thundering “Igbo kwe nu” and below it, he has “Support Growth”. He has the best team in political campaign in Nigeria. The messaging changes as you travel from VI to Yaba, Oshodi to Ikeja. Let me say this: he is winning. People, I am yet to see a … Continue reading Sanwo-Olu’s Adaptive Micro-Messaging for Governor of Lagos State