In the last few days, our analyst has been reporting a number of insights relating to the Nigerian media industry. The focus has been on how to have improved processes and better products as information pollution rages across the digital…
In the previous analysis, our analyst examined why news should be a product not only an information to the public. In the current piece, the focus is on how Nigerian journalists are practicing snowball journalism. In social science research, snowfall…
In one of the previous analyses, our analyst notes that the Nigerian news media need to consider news as a product not as a content. Readers and listeners are being denied the opportunity of deriving the needed value when they…
From the Lagos-Ibadan axis to Abuja-Kano axis of the media location in Nigeria, a number of online news websites are competing with the conventional ones such as The Punch, The Guardian, The Nigerian Tribune, Daily Trust and Blueprint among others.…
Like others in the world, the Nigerian media industry has been experiencing a number of changes due to micro and macroeconomic situations in the last 10 years. Beyond this, the industry remains one of the industries with low entry barriers.…
