The MTN-Mastercard New Playbook On Global Shopping [Video]

The MTN-Mastercard New Playbook On Global Shopping [Video]

In this video, I discuss the new playbook between MTN and Mastercard. This is a new basis of competition depending on how regulators play along as the two firms integrate their technologies. If Mastercard and MTN integrate very deeply, it may be a radical new product evolution in the mobile money nations: “Through this strategic partnership, MTN customers with a Mastercard virtual payment solution linked to their MoMo wallets can make payments to global online merchants through a seamless and secure digital payment experience on websites and mobile applications.”

If you are in the fintech space, do not ignore this playbook. Why? What matters is controlling and influencing demand, and with MTN controlling millions of users, it changes the ordinance on launch.

“This significant milestone will enable millions of MTN customers to benefit from global digital commerce and drive digital and financial inclusion across Africa through easy and secure access to financial services,” said Amnah Ajmal, Executive Vice President for Market Development, Mastercard Middle East and Africa.

 

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