How do you price to thrive in Nigeria? Answering that question is the most important job of any effective Board/Executive Management. In a nation under severe economic dislocation, finding a way to get people to choose you, within the expanding competitive supply base, is a serious matter. They taught us price elasticity in the secondary school, on the assumption that the “economic string” can expand and contract; in Nigeria today, there is no string! Yes, we have about 30 million people with decent income supporting more than 200 million, using tax numbers and informal sector upper estimates. Flour Mills Nigeria … Continue reading What Is Your Sachetization Playbook in Nigeria?
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