11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets

11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets
Tekedia Audio
Tekedia Audio New technologies are transforming the lives of people at the base of the economic pyramid (BoP). Many Africans fall within this market category at the moment. While the optimism of leapfrogging the advanced nations is not assured, at the absence of the requisite infrastructures like roads and electricity, it is evident that Africa is enjoying productivity gains cushioned by technology. So, even if communities do not have bridges that help farmers move farm produce from farms to bigger markets, the very fact that they have cellphones to know the current prices of the produce in bigger markets, removing…
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