4.1 – A Conglomerate “One Oasis”

4.1 – A Conglomerate “One Oasis”
“To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand ‘Dangote,’ which I diligently built in the course of my trading commodities.” – Aliko Dangote In organizations around the world, resources are scarce. Firms have to optimize the factors of production as they create products and services while pursuing growth and profitability. The sustainability of any firm depends on the capacity to generate profit. Just as oases are very important in deserts for the survival of their inhabitants, products are vital for firms. Without…
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