Kenyan digital bank Cloud9 Money, has acquired Mtickets global in an all-stock deal valued roughly KES 100 million ($773,000).
The acquisition, which was announced in early May 2026, aims to merge live entertainment and travel ticketing with embedded financial services like credit and digital payments.
Cloud9 founder and CEO Tesh Mbaabu commenting on the deal, shared the strategic thinking behind the company’s acquisition of Mtickets, describing the move as part of a broader vision to embed financial services directly into culture, entertainment, and everyday experiences.
According to Mbaabu, the traditional assumption that financial life begins when users download a banking app or open an account is increasingly becoming outdated, particularly among Africa’s younger population.
Instead, he believes financial activity now begins in real-life experiences such as concerts, travel, sporting events, movies, and the creator economy, where people naturally spend, earn, and move money.
He explained that fintech companies have historically focused on building better banking products, payment systems, and digital wallets, but argued that the bigger challenge is distribution and proximity to users at the moments that matter most.
Mbaabu noted that people do not wake up thinking about their banks, but rather about where they are going, what experiences they want to enjoy, and the communities they want to engage with. In his view, money simply follows those lifestyle decisions.
This realization, he said, shaped Cloud9’s decision to acquire Mtickets. While the platform is widely known for powering ticket sales and event transactions across Kenya’s entertainment ecosystem, Mbaabu believes its real value lies in its connection to culture and user behavior.
Mtickets, founded in 2014, has processed more than one million tickets and built a strong presence in Kenya’s digital events market.
Over the years, the company has built a strong footprint in Kenya’s events ecosystem, powering ticketing for thousands of events and serving hundreds of thousands of users manually, while enabling event organizers to seamlessly sell, distribute and manage tickets properly.
The partnership with Cloud9 brings together seamless ticketing integrated payments, and access to financing, creating a more powerful ecosystem for both consumers and organizers.
Cloud9 plans to embed its digital banking, payments, and credit tools directly into the event ecosystem, allowing users to seamlessly access financial services before, during, and after events.
By combining ticketing with embedded financial services, Cloud9 and Mtickets aim to remove friction from the entire event journey.
Founded by Tesh Mbaabu Cloud9 is a digital bank for Africa’s youth, offering payments, savings, credit and investments in one powerful app that rewards how they live, spend and shop.
The digital bank’s vision is to make payments and banking effortless, rewarding, and built around how young Africans actually live, work, and play. Because when money flows, opportunities flow – and when opportunities flow, our youth and our continent rise.
The recent acquisition of Mtickets opens the digital bank to opportunities on the supply side of the entertainment industry, particularly for event organizers, promoters, creators, and curators who often face cash flow challenges while planning events.
Also, Cloud9 plans to introduce contextual financing for event organizers using capital specifically allocated for that purpose. Unlike traditional lending, he explained that the financing model would be tied directly to ticket demand, transaction flows, and event performance data
For Cloud9, he said, the acquisition represents more than an expansion into ticketing. Instead, it reflects a broader vision of building a fintech platform rooted in joy, freedom, ambition, community, and culture for Africa’s more than 400 million young people.
At its heart, Cloud9 is about redemption in finance: restoring trust, re-humanizing banking, and creating products that reflect the aspirations and realities of the people they serve.






