Salesforce chief executive Marc Benioff is leaning on aggressive share repurchases and an expanded artificial intelligence strategy as the cloud software company confronts renewed investor skepticism over its long-term growth outlook and competitive positioning in the generative AI era.
Speaking on CNBC’s “Mad Money” on Wednesday, Benioff said the company’s near-term priority remains execution rather than reacting to market concerns about disruption from AI-native platforms.
“We’re going to keep focusing on our customer success,” he said. “We’re going to continue to drive our revenue, we’re going to continue to deliver tremendous cash flow.”
The comments come as Salesforce shares continue to underperform broader technology benchmarks this year, with investors increasingly questioning whether enterprise software incumbents can maintain pricing power and product relevance as tools from companies such as OpenAI and Anthropic reshape expectations around automation, customer service, and software development.
Despite reporting stronger-than-expected earnings, Salesforce still fell about 1.5% in after-hours trading on Wednesday after issuing guidance that some analysts viewed as conservative, underscoring how sentiment has become more forward-looking than headline results.
Benioff pushed back on the idea that Salesforce is losing ground in what he referred to as the “Saaspocalypse,” arguing instead that the company is experiencing strong demand in large enterprise contracts.
“You can see we just had a record quarter,” he said. “We’ve never seen this many large transactions happen.”
The emphasis on deal size and enterprise adoption is central to Salesforce’s defense of its business model. While generative AI tools have lowered barriers to entry for some software functions, Salesforce continues to position itself as a core system-of-record provider for customer data, sales pipelines, and enterprise workflow orchestration, areas that remain deeply embedded in corporate IT stacks.
At the same time, Benioff highlighted capital allocation as a key pillar of shareholder value support during the downturn. Salesforce has now repurchased $27.1 billion in shares, a figure that signals a more assertive stance on returning capital as growth expectations moderate.
Chief financial officer Robin Washington said the buybacks had a material impact on financial metrics, reducing diluted share count by 10% year over year in the most recent quarter and contributing 23 cents to first-quarter adjusted earnings per share.
Benioff framed the repurchases as both opportunistic and conviction-driven.
“We can look around for great opportunities in the market, but Salesforce is probably the greatest,” he said. “We are very happy to buy back our stock.”
The approach is common with large-cap software companies that are balancing slower top-line acceleration with stronger free cash flow generation, increasingly using buybacks to stabilize earnings-per-share growth and support valuations in a more cautious market environment.
Beyond capital returns, Salesforce is also attempting to reposition its platform around artificial intelligence rather than treat it as a competitive threat. Benioff argued that AI is being integrated directly into existing workflows, particularly through Slack, which the company has increasingly used as a distribution layer for AI-enabled productivity tools.
“That Slack bot is driven by Anthropic,” he said. “By building Anthropic now into Slack, we’re able to take an incredibly successful product…and give tremendous advice.”
The integration highlights Salesforce’s strategy of embedding third-party AI models into its enterprise products rather than competing directly at the foundation-model level. This approach allows the company to present itself as an orchestration layer for enterprise AI adoption, while still relying on external model providers for core capabilities.
Investors, however, remain focused on whether these integrations will translate into sustained revenue acceleration at a time when enterprise software spending is becoming more selective and procurement cycles are lengthening.
For now, Salesforce is attempting to stabilize sentiment through a combination of record-reported results, expanded AI positioning, and one of the largest buyback programmes in the software sector. It is not clear yet if that is sufficient to counter structural concerns around software disruption. Analysts believe it will depend on how quickly AI reshapes enterprise purchasing behavior in the quarters ahead.






