The world’s media consumption is becoming more and more digital. With more devices supporting digital media and faster internet connections, consumers have more options when it comes to accessing the media content they want. In the last few years, there has been a significant increase in the consumption of online visual content.
The dynamic shift in people’s consumption of digital content is driving the rapid rise of the visual economy, even though it has not yet been formally conceptualized. People are clamouring for photos in this regard since the number of companies producing cameras for mobile phones and other gadgets is growing rapidly. According to a number of reports, the global visual economy—which includes applications that involve the editorial and commercial use of visual material—is expanding rapidly. This includes visual content such as photos, videos, infographics, and others. According to one of the reports, the industry’s visual content segment is predicted to grow at a Compound Growth Rate of 15.6% by 2027.
The global players in the creation of visual content and its commercial use are still Shutterstock, Inc., Getty Images, Inmagine Group (123RF), Adobe Inc (Fotolia), StoryBlocks (Great Hill Partners), Cimpress PLC, The Associated Press, Dissolve Inc., Pond5 Inc., Alamy Ltd, Column Five Media, Inc., EasyWebContent, Inc., Canva Pty Ltd, and Animoto Inc. However, our analyst observes that the rise of Mr. Adrenaline, a Cameroonian art and film director, appears to be adding Africa to the list of global players.
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Mr Adrenaline Effect
Adrenaline, according to our checks, ply his trade in the South West Region of Cameroon. Specifically, Mr Adrenaline lives and provides services to his clients in Buea. Information has it that he is one of the best video directors and he was instrumental to the development of quality moving pictures in the Cameroon entertainment industry.
Meanwhile, our investigation shows that Mr. Adrenaline is utilizing digital technology and social media channels to the fullest in order to reach a global audience and clientele. Mr. Adrenaline consistently shares visual content on Facebook, X, TikTok, YouTube, SoundCloud, and other platforms that appeals to both Africans and non-Africans, drawing on both real and imagined experiences from the past.
According to our analyst, he continues to get a lot of likes, shares, followers, and comments on social media every day, so it appears to be working for him. For instance, our investigation as of November 30, 2023, shows that he has more than 50,000 likes and over 300,000 followers on Facebook. The well-known director from Cameroon has over 21,000 followers and over 90,000 likes on TikTok. He has more than 2,000 YouTube subscribers, and he has 20 SoundCloud fans. In addition to monitoring him on social media, Google Trends shows a notable search activity from January 2023 regarding public interest in him and his works.
Mr. Adrenaline is just one of many gifted people who have faced various obstacles in their lives and careers. A Cameroonian blogger named Victor Kange stated in 2018 in response to what seemed to be his lackluster performance: “Adrenaline is a talented music video director but is actually losing his spot in the market. Many might not see it clearly yet, but it is gradually happening.” In one of his posts, Victor Kange made the claim, which sparked a lot of discussion among his readers.
“He is a good director, and if he is going out of the market, he definitely works on his skills for better motion video graphics that will attract artists back. Quality is the key, I say,” Gwei Yonka, one of the readers of Kange’s article, said.
The quality of the photographs he has been generating in the previous few months, which continue to win him accolades and social capital on the digital platforms stated earlier, suggests that his detractors appear to be working in his favor, according to our analyst. Many Africans are being entertained with a variety of historical recollections from villages to towns, and from family to business settings related with Africa’s customs, values, and conventions, which appears to be a result of his use of an Afrocentric emphasis method.
Our analyst notes that some of his works reaffirm the fundamentals of childhood communal living in Africa. Our analyst points out that Mr. Adrenaline is, in fact, utilising cutting-edge technologies to help Africans, particularly those residing in cities and deprived of the chance to experience the essence of Africa’s communal, village-like family life, materialise their memories of the continent.