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Apple Expands Its Semiconductor Unit Playbook

Apple Expands Its Semiconductor Unit Playbook

This is very interesting indeed: Apple has opened a big playbook to run its own semiconductor business by making some of the critical components  it uses in its products, notes LinkedIn news. Of course, Apple has been designing some of its chips. 

What is new here is that it is expanding into the auxiliary components like MODEM. Expect a big shift in the semiconductor sector since Apple is one of the most important clients to the likes of Qualcomm and Broadcom.

Apple is looking to hire dozens of engineers to develop its own semiconductors. The company is recruiting workers in Irvine, Calif., where major chipmakers, including providers Broadcom and Skyworks, have offices. The move furthers Apple’s ambitions to design its own technology, per Bloomberg. Two years after the tech giant began hiring engineers in San Diego, Calif. — the headquarters of Apple’s then-modem supplier Qualcomm — it built its own in-house modem. A similar trajectory would hurt Broadcom and Skyworks, which currently supply Apple with wireless chips.

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Apple makes up a respective 20% and 60% of Broadcom and Skyworks’ revenue, Bloomberg reports.

The job listings are part of a broader push to open more satellite offices, enabling Apple to hire specialized workers who might not want to move to Silicon Valley.


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