Mutiu Iyanda
Mutiu Iyanda is a Research and Communications professional. He currently works with Infoprations Limited, a data-driven management consulting company based in Lagos, Nigeria.
AUTHOR: Mutiu Iyanda
Sector-Specific Ad Spend Patterns: What SMEs Can Learn from the Leaders
In a world where digital marketing has become essential for business growth, small and medium-sized enterprises (SMEs) are navigating a complex landscape of spending...
What the Cost of a Healthy Diet Reveals in Northern Nigeria
Between December 2024 and May 2025, the Cost of a Healthy Diet (CoHD) in Nigeria dropped by 13.36% from N1,276.17 to N1,105.52. On the...
Budget Brilliance: What Our Data Says About High-ROI Channels for Small Businesses
For small businesses trying to make every dollar count, figuring out where to invest in marketing can be a real challenge. There are countless...
From Likes to Leads: How SMEs Can Turn Social Engagement into Conversions
When Melissa launched her online boutique, she poured hours into building an Instagram following. Her posts were beautiful, her reels polished, and her follower...
Leveraging Nigeria’s Women’s Sports Winning Streak
In 2025, Nigeria made sporting history. The Super Falcons claimed their 10th Women’s Africa Cup of Nations (WAFCON) title with a breathtaking comeback against...