Mutiu Iyanda
AUTHOR: Mutiu Iyanda
Public Search Evolution and Dele Farotimi’s Arrest as Marketing Strategy for Rapid Book Sales
The arrest of Dele Farotimi, a Nigerian lawyer and author, has become a spectacle that has not only sparked political and legal debates but...
Decoding Nigerian Media Editorial Choices Through a Discursive-Material Lens
The news stories that dominate the Nigerian media provide invaluable insights into the prevailing conditions in the country. Through a discursive-material analytical framework, our...
Trust and Efficiency in GTBank: A Call for Consistency
In today’s interconnected and fast-paced global economy, financial institutions play a pivotal role in facilitating transactions, enabling investments, and supporting individual and business aspirations....
Public Interest in Temu, Jumia, and Konga in Nigeria
In recent years, Nigeria's e-commerce sector has witnessed an explosion of platforms vying for attention and market share. Among them, Temu, a relatively new...
What Does Temu’s Debut Black Friday Mean for Nigeria’s E-Commerce?
For the past few days, Nigerians have been witnessing the arrival of Temu, a Chinese e-commerce platform. From online discussions to in-person conversations, people...






