Prof Nnamdi Madichie
Professor Nnamdi Madichie is an internationally recognised scholar and research fellow with extensive academic and advisory experience spanning Africa, Europe, and the Middle East.
AUTHOR: Prof Nnamdi Madichie
Reflections on “Made-in” Nigeria or “owned-by” Ireland? Country-of-origin cues and the narratives of Guinness...
The recent withdrawal of Diageo from the Nigerian market, and the stepping in of Singapore-based Tolaram, reminds me of an article I published almost two decades ago. In that article, I evaluated the impact of country-of-origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness compared to Guinness “owned by” Ireland. It traces the trend of […]
Travel Advisory Africa – VisitRwanda!
This is an exploratory study that seeks to investigate the Rwanda Tourism strategy with a view to inductively highlight trends, developments, roadblocks, and ways forward for...
Open Invitation to A Global Virtual Symposium on Research Innovations in Sustainable Marketing (RISM...
The Centre for Economic Governance and Leadership (CEGL) at the University of Kigali, is pleased to invite the University Community and other interested parties...
Nigerian Restaurants Worldwide: A Research Agenda Part 3
Part 3 in my series of Nigerian Restaurants Worldwide has been a long time coming. In my last two explorations, Rwanda was the last...
A Note to Self – Public/private sector divide and the Workplace Gender (im)balance Saga...
Talking about “sectoral” or perhaps better put as the Public, Private and Third sectors of most economies, the former has always been the weakest link — while the latter...