Nnamdi Madichie
Nnamdi O. Madichie is Professor of Marketing at the Woxsen University Hyderabad, India. He is also Visiting Professor at the Unizik Business School, Nnamdi Azikiwe University, Awka, Nigeria, as well as Research Fellow at the Bloomsbury Institute in London. Professor Madichie is a Fellow of both the Chartered Institute of Marketing (FCIM) and the Chartered Management Institute (FCMI). Prof. Madichie is also a Senior Fellow of the Higher Education Academy (SfHEA) of England & Wales.
AUTHOR: Nnamdi Madichie
Food For Thought: A Decolonised Economic Measure of African Price Indexes
Food has emerged as an effective comparative tool in global economics because it connects abstract macroeconomic concepts to everyday consumption. The Big Mac Index, popularised...
Big Battle, Big Tobacco, Big Deal in The Global South [GIN Therapy Part 3]
In wrapping up my three-part GIN Therapy series, I turn to Tobacco – and its marketing in the Global South.
Only recently, I published an...
Transport mobility in Ghana, India, and Nigeria [GIN Therapy Part 2]
In the first instalment of this three-part Series, I ‘weaved’ – literally – a narrative presenting Ghana first, then India, and Nigeria in what...
Entrepreneurship education in the Global South is undergoing a significant shift
The AABS 2025 African Deans and Directors Forum has wrapped up but with lasting impact on business education in the Global South.
The AABS African...
The Swadeshi Campaign and African Textile Heritage [GIN Therapy Part 1]
This article ‘weaves’ – literally – a narrative to present Ghana first, then India, then Nigeria in what I dub the “GIN (Ghana, India,...