Setting the Scene Yes, you might find it a bit hard to come across the name on Google Scholar, at least not in the manner I have laid it out, but then again, that’s probably a good reason why you…
Although it is one of the youngest business and management sub-disciplines, marketing has taken on diverse trajectories from profit through non-profit and third sector. Business to consumer (or B2C) marketing had been the traditional pioneer of for-profit marketing from the…
What’s this ‘hoopla’ about ‘student experience’ in “British” higher education? How is it defined? How should it be? Whose responsibility is it? Too many questions, and yet too little answers. Be that as it may, it is the ‘new black’…
Prior to my paper on the Nigerian Movie industry in 2010, I drew inspiration from an interesting article entitled “Step Aside, L.A. and Bombay, for Nollywood” by Norimitsu Onishi published in the New York Times in 2002. Now the stepping aside has…
When I first published a paper based on an evaluation of the impact of the country?of?origin effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland in 2011, I had not imagined that the…
