Category: Exclusive Article

Authentic And Sustainable Scalability

Bottomline: Few days ago, we discussed scalable advantage and quantified how companies can ascertain their capabilities to scale by looking at their marginal costs, distribution channels, market sizes and industry. In this piece, I explain how that scaling can be…
Solving Africa’s Ecommerce Distribution Cost Paralysis

Bottomline: There are three major marginal costs which are consequential in the broad ecommerce business: cost of goods sold (COGS), distribution cost and transaction cost.The distribution cost is the most challenging in Africa because that is the cost that turns…