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To Become A Market Leader, You Must Go Beyond Customer Needs and Expectations To...
We are used to the mantra that organizations must meet the needs of their customers. Need and want are major concepts in elementary economics....
Knowledge Shall Fill The Earth – Innovative Leaders Needed To Salvage Humanity
By Adebola Daramola
She celebrated her 33th birthday on July 25, 2011. She is married with her kids born without assisted reproductive technology. Who am...
Why Customers Rule In This Internet Age – Information Is A Click Away
Few decades ago, firms ruled supreme in getting the best profit margins out of their customers. It was an era of optimizing for the...
Managing People In Startups – Six Things To Avoid If You Must Succeed
When you have a company or you are in a position to manage people, it is important you understand how they see or perceive...
No Innovation Without Commercialization – Why Diffusion Of Innovation Matters
Diffusion of Innovations is a theory of how, why, and at what rate new ideas and technology spread through cultures. It is basically “the...