Chowdeck, a Nigerian technology company providing a food delivery hub that connects food vendors and consumers, has officially launched operations in Ghana, marking its first expansion outside Nigeria.
This move comes with a suite of initiatives. The company is introducing a customer reward scheme and a comprehensive rider training program to ensure top-tier service delivery.
The training initiative will equip riders with skills in-app navigation, customer service, delivery quality, and professionalism. Riders can also participate in “Rider Games,” earning incentives and bonuses and access to loans up to GHS1,000 based on performance ratings.
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“Ghana is the first step in our pan-African growth strategy. This expansion is about building infrastructure for commerce and convenience across the continent,” said Femi Aluko, Chowdeck’s CEO.
The food delivery market in Ghana is experiencing rapid growth, driven by a tech-savvy urban population, increasing smartphone penetration, and a shift toward cashless transactions.
The market is projected to reach $540.1 million by 2029, growing at a compound annual growth rate (CAGR) of 16.66% from 2025 to 2029. The broader food eCommerce segment is expected to hit $34.6 million in revenue by 2025, with a 22% growth rate from 2024.
Digital payment transactions in Ghana are forecasted to reach $2.35 billion in 2025, reflecting a strong move toward cashless commerce supporting food delivery platforms.
As part of Chowdeck launch in Ghana, the company will begin operations in key areas in the country’s capital which include Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa, and Abokobi. This hyperlocal approach focuses on affluent and densely populated urban areas with high demand for food delivery.
Chowdeck’s entry into the West African contry, will see it compete with the likes of major players like Bolt Food, Glovo, Pizarea, and Eziban. While competition is fierce, opportunities abound for platforms that can offer reliable, affordable, and innovative services.
Chowdeck is the fastest delivery service operating out of Africa today, allowing consumers to buy food and have it delivered to their doorstep in 30 minutes, on average. The startup has built an effective logistics operation that food vendors can leverage to seamlessly deliver meals to customers while also providing consumers with an easy platform to order meals from their favourite restaurants in their city. Since its 2021 launch, Chowdeck has grown to over 1.5 million users and 20,000 riders across 11 Nigerian cities, establishing itself as a leader in Nigeria’s food delivery sector.
Chowdeck’s ability to combine rapid expansion with operational excellence has positioned it as a dominant force in Nigeria’s food delivery sector. In April 2024, the company secured $2.5 million in seed funding to optimize its operations and support expansion into more cities across the country. The new funding enabled Chowdeck to double down on its market leadership in the cities where it operates. In October 2024, the company surpassed N30 billion in total deliveries for 2024, highlighting its growing influence in Nigeria’s food service industry.
CEO Femi Aluko had earlier hinted at Chowdeck’s pan-African ambitions, stating in an interview that the company’s vision is to become the dominant “super app” for ordering anything, anywhere in Africa.
Looking ahead
Chowdeck’s Ghana operation is a bold step toward becoming a pan-African leader in food delivery. By leveraging rewards, rider training, and local expertise, the company aims to capture a share of Ghana’s $540.1 million market while navigating fierce competition and operational challenges.
This launch not only tests Chowdeck’s scalability but also underscores its commitment to reshaping African commerce through technology-driven convenience.