…continues from here.
Social media & Traditional Computing
I believe Google has a powerful strategy. To take over cloud computing not just via services but control the hardware and also certify such hardware. Their ultimate strategy isn’t really to kill the laptop PC running windows OS but to take over a budding cloud computing enterprise where industry players are yet to really make a big dent. In a bid to win the race for social, which Facebook currently dominates, they are creating hardware to help them connect to this social experience and monetize via it. I believe with such integration, Google kind of puts a dent in the social media experience in being able to integrate your social experience on a mobile device and ChromeDocks.
This also appeals to enterprises as Google has almost any services that are done in premise. Their Google Apps & Google Apps marketplace has a plethora of applications that can compete with Microsoft anytime. Apps ranging from Google enterprise mail to ERP solutions. And this list is endless. Some are free while some are on a rent basis which allows one to ensure ROIs immediately rather than spend so much and wait for ROIs later on during the quarters. More information on Google Apps market place, please visit.
Microsoft also has a cloud strategy for its products and also gaining recognition but with its slow pace within the tablet market and the mobile space, in the end a combo like a Android powered Tegra-3 device and a ChromeDocks might eventually slow down their pace in being king in such a thriving and bubbling space. This futuristic move might as well kill Microsoft in the enterprise market space where it is currently king. Although I strongly believe Microsoft office is still a killer reason why anyone would stick to Windows for a long time to come.
This also would eat deeply into other ERP solution providers like SAP and Oracle as all infrastructures would be hosted by Google and small start ups can compete with the big boys in terms of scalability without breaking the bank.
For developers, it would be a dream- come true. Java’s inspiration as always been, “Write once, run everywhere”. Everywhere refers to any platform be it SPARC, INTEL etc. I believe with Android ICS + ChromeDocks, it would really be a true “Write once, run on every device”. Every device being Tablets + Mobile + PC(Chromebooks, Windows, Linux), Apple(via Safari). Developers wouldn’t need to boot different operating systems to build innovative programs anymore as there now cloud-based IDEs (e.g. Cloud9) which allows developers build and execute web apps straight from your browser. This would enable developers build scalable applications and test on Google App Engine instantly and test it out on the mobile for mobile phones, tablet via the tablet features of ICS via the Chromebook interface emulator for Tablets and finally on Chromebooks itself for a browser feel. Also remember, the Google web-based IDE for Android development (App Inventor) which allows building Android apps straight from your browser to the docked Android phone and tested straight from the ChromeDocks interface for mobiles all courtesy of the power of the ChromeOS.
For more information, check out:
Google App Inventor
This in the end has to translate to revenue for Google in the end. As always, they have been generating revenue from Search since inception and I believe it would be no different. Now that they certify both products (Chromebook & Android ICS), I believe they would invade(in a positive tone) you with ads. Chromebooks (ChromeDocks) could have a segment to the right-hand side with interactive HTML-5 ads which changes when a user searches for results. When a phone is docked, it instantly displays relevant apps from the market place which a user may choose to install directly on the docked phone and either played via the ChromeDocks or when the phone is undocked.
Also with YouTube having a lots of user-generated contents and now trying to gain Live-TV attention, your bet is as good as mine, it may replace your TV which in turn translates to more revenue for Google. It would be cool to have HDMI outputs from the ChromeDock to your TV and allows the user watch TV comfortably and use Bluetooth keyboard/Mouse to control the ChromeDocks(with phone docked) and can interact. Adverts would be streamed and played for the user based on interests all stored up in the cloud.
With all the wonderful painted scenarios, there are some concerns with the above named scenarios:
It all sounds good and fun, until a breach happens someplace and it dents our happiness. The recent SONY PLAYSTATION breach is a classic example. A lot of enterprises still love on-premise computing as they can safe-guard their data and also prevent exploitation from cloud infrastructure. Google must be able to ensure secured data and also timely delivery of critical transactions whilst using cloud-based applications.
Would Google keep their integrity and remain not evil? Their motto “Don’t be evil” has shaped them to become a world-class company but occasional breaches such as the Google Street cars snooping of wifi passwords can dent such integrity especially since a ChromeDocks + Android combo would highly depend on such integrity. However, Google has been a kind company in admitting to such mistakes and I believe they genuinely admit when they cross lines that breaches their motto.
Ok, I love the idea of outsourcing all my on-premise computing infrastructure to the cloud but what in the world do I do if Google cloud infrastructure goes off for a few hours? I sit and hope they fix it. There have been outages even from the masters of cloud infrastructures. Amazon, Microsoft and Google occasionally report outage and end up apologizing. I believe we cannot dodge this fact since we are talking about computers running the infrastructure. They break down, parts needs to be replaced, OS needs to be upgraded etc. However, I believe Google in time would master the loopholes and provide incredible failovers for such outages. Only time will tell.
For recent outages:
Well for most part of North America and some other parts of the world, this isn’t an issue but writing from Nigeria and being part of a budding enterprise here, it is a heavy concern. How would a thriving startup here plug into such an innovative idea without decent broadband? They can’t. However there is hope, with more cables landing, I believe the prices would go down much further producing more competition and faster speed. It is also good that it is happening now so when the combo hits, we would be able to enjoy the innovation as well within Nigeria.
I hope I have been able to shed more light into what I believe might be a strategy Google might employ to marry both Android ICS + Chromebooks into what I have termed (Android ICS + ChromeDocks). I don’t work for Google so these are entirely my own insights and forecasts for a thriving cloud computing industry.
I believe strongly that Google I/O 2012 would be a very interesting one for Android + Chromebooks. They might be giving away the duo for free. Either way, I do intend to participate in Google I/O in 2012 by God’s grace.