Join us today and let us have a conversation on customer validation and how to build what customers really want. In the grand scheme of business growth, any company which begins scaling without first attaining a product-market fit will waste money. Simply, you must have a validation before that growth pedal is pushed at scale.
I will take you to Oriendu Market Ovim to understand that ancestral Igbo proverb of “ahia oma na-ere onwe ya” which means that a great product will sell itself. It is not saying that you do not need to advertise. Rather, the proverb is saying that if the product is great, customers will come, and they will repeat, and they will recruit other customers, because great products create fandom.
Hahaha – that fandom is the validation as you must overcome the inertia customers face, to support your mission, by getting them to pay. Remember: customers are the greatest investors in any market system, and validating a product use-case will remain central in any entrepreneurial playbook. In my lecture, I will explain the mechanics of that validation, and how we can use the perception demand framework to win in markets.
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Sat, March 29 | 7pm-8.30pm WAT | Customer Validation and Building What Customers Really Want – Ndubuisi Ekekwe | Zoom link
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Register for Tekedia Mini-MBA (Sep 15 – Dec 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
