We are expanding operations in Imo State and expect to add 100 people before the end of next year, for a new business unit we’re working on, pending regulatory approval. We’re investing significant capital in this business and that means we must get the Go-to-Market (GTM) strategy right.
So, the lecture today by Tekedia Institute Faculty Kunle Oshobi, the Managing Director of Net Communications Limited, a company which delivers innovative solutions to help improve business processes, productivity and profitability, is important for me. I expect to pick knowledge systems to help deliver winning GTM playbook in our Group.
Thur, July 24 | 7pm-8pm WAT | Effective Go-to-Market Strategy in Business – Kunle Oshobi, Net Communications . Zoom link in the board.
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A zen-master is coming to teach Go-to-Market Strategy in Tekedia Mini-MBA tomorrow. Yes, Kunle Oshobi, the Managing Director of Net Communications Limited, a company which delivers innovative solutions to help improve business processes, productivity and profitability, will take us on an important academic journey on Effective Go-to-Market Strategy in Business.
An effective go-to-market (GTM) strategy is essential for transforming innovation into sustainable business success. At Tekedia Institute, we emphasize the importance of aligning product value with market demand through strategic planning. This involves identifying the ideal customer segment, understanding pain points, and positioning the offering to deliver unique value. A sound GTM strategy integrates product development, marketing, sales, and customer support into a coherent roadmap that accelerates market entry and adoption.
Beyond market entry, execution is key. Businesses must leverage channels that offer the best reach, build trust through consistent branding, and remain agile in response to customer feedback. Tekedia’s philosophy encourages entrepreneurs and innovators to continuously refine their approach, use data-driven insights, and adopt technology to scale effectively. In competitive markets, a well-executed GTM strategy becomes the difference between a promising product and a profitable business.
Our Faculty will educate us deeper tomorrow:
Thur, July 24 | 7pm-8pm WAT | Effective Go-to-Market Strategy in Business – Kunle Oshobi, Net Communications . Zoom link in the board
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