1.2 – Five Phases of Building Great Companies

‘‘We [Dangote Group] are not doing like other Africans who keep most of their money in the bank. We do not keep money in the bank. We fully invest whatever we have and we keep on investing. ’’ – Aliko Dangote To create companies with capacities to fix market frictions, many things are needed. We identify five phases which are necessary to build high performing companies. A critical component is arriving in the market with new ways of doing things, i.e. setting a new basis of competition. The new thinking is what gives the high performing company the edge, over…