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A New Strategy for Startups Is Coming

Something nice is coming on Strategy. But to share that, I will like to remind readers of this construct.

So, for decades, Intuit continues to swallow competitors without buying them. I have called its model the Fish Bait Acquisition Construct. It is a model where you give things free to competitors. As they come to enjoy the freebies, you trap them, and over time, they become weak. The end game is that at the end, they beg you to take over their assets.

The Fish Bait Acquisition Construct