A Safe-Native Playbook
This could be a new trajectory in the business world of technology: focus on building safe-native products and features over just speed. Explore that playbook.
Forget faster or better. Next year, we will want technology that makes us feel safer. That’s why Apple’s latest smart watch advertises the fact that it can detect blood oxygen levels. Airlines promise their planes have been cleaned with an electrostatic sprayer. Those of us in fire-prone regions like Australia or the West Coast of the United States may ask Santa for an air purifier. Our employers will invest in voice-activated smartphones that let first responders communicate without removing their personal protective equipment and security cameras that can map whether people are social distancing.