Quote from Ndubuisi Ekekwe on January 23, 2021, 10:09 PM

Long spring is coming for most airlines as the industry's future remains uncertain. Now, selling anything money can buy is a new playbook.

Americans Airlines has become the latest carrier to pivot during the pandemic. The company is launching a new wine subscription service as diminished bookings and limited in-flight service cause a surplus of onboard wines. American is looking to generate $40,000 in sales through the wine program this quarter, with buyers earning miles for every dollar spent. Airlines have been getting creative to make ends meet amid a slump in air travel, selling everything from in-flight meals to stocked bar carts and pajamas.