Coca Cola Nigeria Goes Ecommerce
This is digital transformation at scale: Coca Cola Nigeria is seeing a 3x jump in ecommerce sales. Also, forex is not impacting the company very badly as it sources most of its raw materials within Nigeria. Bigi Cola continues to battle the Coke brand!
Coca Cola Nigeria Limited has revealed that its operations have not been affected by the country’s foreign exchange crisis as the company gets most of its inputs locally including plastics, crowns, label and sugar. It added that concentrate imports are not that huge to cause a disruption to the business.
This is as the company has reported a triple increase in its e-commerce sales this year in Nigeria after the coronavirus-induced lockdowns led to a change in consumer habits across the country.