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Communicate with a higher purpose

Communicate A Greater Purpose

I want to “unite African payment” is far better than I want to have a “platform for people to pay”. I want to “help people live fuller and healthier lives” is better than “I want to build a clinic”. That distillation anchors many things, and you must get the right message for your startup. You need that, if you want the best to wear your company badge. Communicate with a higher purpose and build a tribe of innovators.