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Disintermediation of Analog Ad Agencies

If you run an analog ad agency, you must have noticed that many of your competitors  are exiting the sector. If you are still there, it does not mean that you are doing better by out-competing them. What is happening is simple: many of your industry peers are dying. Why? Your sector has been disintermediated by digital ICT utilities. Yes, the pile is getting smaller every year and even though players are working harder, there are limited things to capture as value. This is the time to transform!