How to Compete With Uber, Bolt in Nigeria
Quote from Ndubuisi Ekekwe on November 3, 2021, 3:04 PM
It looks easy on paper but for Africa, it could be hard. But besides the operational playbook, it is indeed one of the easiest ways to unlock value and challenge the dominance of Bolt and Uber in Lagos, Nairobi and other major cities in Africa.
If you run a mobility business in the way Uber and Bolt do, your best strategy will be to invest in charging stations and buy many BYD electric vehicles (sure, you need tons of money for that). You structure the deal as a rental business to qualified drivers who have to “rent” but on long-term with requirements that they return the cars daily to the charging garage. That is necessary as drivers may not have the infrastructure to charge at home.
With this playbook, you cut fuel cost and with that, your rates could drop by 30% compared to whatever Bolt and Uber are charging.

It looks easy on paper but for Africa, it could be hard. But besides the operational playbook, it is indeed one of the easiest ways to unlock value and challenge the dominance of Bolt and Uber in Lagos, Nairobi and other major cities in Africa.
If you run a mobility business in the way Uber and Bolt do, your best strategy will be to invest in charging stations and buy many BYD electric vehicles (sure, you need tons of money for that). You structure the deal as a rental business to qualified drivers who have to “rent” but on long-term with requirements that they return the cars daily to the charging garage. That is necessary as drivers may not have the infrastructure to charge at home.
With this playbook, you cut fuel cost and with that, your rates could drop by 30% compared to whatever Bolt and Uber are charging.
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