Quote from Ndubuisi Ekekwe on July 28, 2019, 1:21 PM

In this piece, Ajayi explains the importance of Value Chain in business.

In this scenario, if your customer needs your product or service very often, then pay attention to your customer retention even while you’re figuring out customer attraction because it’s still important till you reach a point where customers don’t seem to be coming. By then, you’d totally rely on your retained customers.