Salesforce+: The Netflix for Business
Interesting idea which can help clients find new customers and markets: "In a plot twist few could have predicted, Salesforce is joining the streaming wars. The software company plans to create and release original content aimed at business professionals on a new service called Salesforce+ as part of a broader strategy to shift marketing away from paid customer acquisitions to owned and operated media, writes Axios. Salesforce+ will debut at the company's annual Dreamforce conference in September."
This new initiative will include:
— Community-submitted content and series
— 4 channels that include live programming
— Professional content from our customers
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Indeed, "If the audience is big, they could serve as a lead gen engine for their customers via video testimonials and documentaries. "
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