Quote from Ndubuisi Ekekwe on January 28, 2021, 2:56 PM

If you want to thrive in the B2C space in Africa, outside an advert-anchored business model, this is one of the most important plots out there. Yes, "“the most significant opportunity for African B2C startups lies with consumers who earn between $4 — $8 per day". If you miss that tiny space, you have lost the opportunity.  Print it and find a space in your meeting room!