Time for Interswitch Verve To Offer a Bitcoin Reward Card in Nigeria
In Nigeria, no bank has yet offered this innovation. But Interswitch Verve, our nation’s equivalent of Visa and Mastercard, carries that latent opportunity. Imagine this: a debit or credit card that rewards you in Bitcoin whenever you make everyday purchases. Simply, a card where the reward is not airline miles or cash-back, but exclusively Bitcoin.
Of course, Interswitch may not necessarily build this alone; partnerships will be inevitable. Just as airlines collaborate with financial institutions to offer miles, Interswitch can align with crypto-focused partners to structure this. It is not about reinventing the rails but about redesigning the incentives that ride on them.
The logic is clear: in a nation where millions are still excluded from financial abundance, a “Bitcoin rewards card” could catalyze a new play. It signals aspiration, it deepens adoption, and it places Interswitch at the center of a new frontier. In business, it is often not the infrastructure alone that changes markets, but the incentives designed within them. That is why I believe—someone needs to pioneer this in Nigeria.
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If you have a card that can pay small "bitcoin" as rewards for using as a debit or credit card, would you NOT use it over others?