From SEO to GEO (PEO): Designing Effective Prompt Engine Optimization [podcast]

In this Tekedia Daily podcast, I provide a framework for understanding the future of digital visibility. My presentation argues that the dominance of traditional SEO (search engine optimization), while still important, is being challenged by the rise of generative AI. The core concept discussed is Prompt Engine Optimization (PEO) or Generative Engine Optimization (GEO), which is the practice of tailoring your website’s content to be cited and synthesized by large language models and chatbots.

The podcast highlights that users are increasingly turning to these AI platforms for their information, and therefore, businesses must adapt their strategies to ensure their content is discoverable and referenced in these new “search” environments.

I break this new paradigm into four key principles: getting mentioned and cited, improving overall visibility across various AI platforms, conducting competitive analysis within this new context, and paying attention to the sentiment conveyed by AI. It is important to note that SEO and GEO are not mutually exclusive; they are complementary strategies working toward the same ultimate goal: driving traffic and converting customers.

Then, how do you execute that PEO playbook for your digital platform? I provide some practical and logical actionable steps. First, businesses must conduct thorough research to understand the specific questions and needs of their audience. This allows them to create targeted, valuable content. Second, this content must be “AI-friendly” meaning it is clear, authoritative, and easy for a machine to understand and use as a source.

Finally, the physical web page itself must be optimized for speed and accuracy, stripping away unnecessary clutter to allow AI to quickly and accurately pull information. The lecture concludes by underscoring that preparing and building systems for AI is a critical, strategic move for the next phase of any digital business.

Podcast Video: Sign-up at Blucera and check Tekedia Daily podcast category under Training module.

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