It was not supposed to be this way: “Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent.” People, Ghana is Twitter Africa’s headquarters!
Lagos state is bigger than Ghana’s economy and across all domains most would have expected Nigeria to be Twitter’s destination. But as I have written here – our technophobic attitude of banning things will influence decisions by many leaders. People expect regulations to deal with issues, and not absolute ban. The cryptocurrency ban diminished the perception that Nigeria has the readiness to handle complexity in its markets.
Ghana, Kenya, and other African countries have not collapsed because of cryptocurrency. And with an apostle like Twitter CEO, Jack Dorsey, Nigeria disqualified itself for those good jobs and tax naira that Twitter would have brought to the nation. Would you expect Tesla’s boss to use Nigeria to serve its West African market in future? Your first leg during a dance should reveal how ready you are!
I want to congratulate Ghana for its diplomacy. It is positioning itself the way Israel has positioned itself to serve the United States. In Israel, you do not build for the nation, rather, you plan from day 1 on how to reach the American market. Today, most of Ghana’s companies are focused on the Nigerian market – and they are making real progress.
?? Twitter is now present on the continent.
— jack (@jack) April 12, 2021
If you check some of the jobs, they are designed for the Nigerian market.
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