Communicate with a higher purpose and build a tribe of innovators & growth makers as you pursue your business mission. More people will join you on a mission to the “moon” than to go and dig a ground in your village.
I want to “unite African payment” is far better than I want to have a “platform for people to pay”. I want to “help people live fuller and healthier lives” is better than “I want to build a clinic”. That distillation anchors many things.
If you cannot communicate, you go alone. Unfortunately, that may be the end of the mission. Raise the mindsets of your team, make them see a future unbounded by their individual capabilities. Give them a PURPOSE and never a role! A role is scalar (action magnitude) but a PURPOSE is a vector (action with direction).
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GREAT COMPANY = Awesome products + superior execution.
You get great executors when you have men and women on a purpose.
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