Home Community Insights Google Enters Partnership With TV Broadcasters to Keep Fans Updated on The World Cup

Google Enters Partnership With TV Broadcasters to Keep Fans Updated on The World Cup

Google Enters Partnership With TV Broadcasters to Keep Fans Updated on The World Cup

Fans from across the world can get to stay updated on the World Cup happenings, as Google has partnered with a few T.V broadcasters to show daily recap videos.

The search engine company has already partnered with FIFA+ and other official broadcasters which include ZDF, beIN Sports, and BBC, enabling it to show daily video recaps of matches under the match section.

Fans can access these videos by typing “FIFA World Cup” or the “World Cup” on the search bar and they will get to see the latest updates from the tournament.

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Google’s new feature will enable fans who missed out on certain matches to view a recap of the actions that went down. Fans can also subscribe to tournament notifications by hitting the bell icon to stay abreast with the latest info.

Those who are interested in just individual team news can subscribe to individual teams’ alerts under the notification menu. Also, scores of the world cup matches will show live stats and win probability graphs.

This feature will also enable fans to keep up with the score in real-time anywhere they are, by tapping on the match they want to track, and then drag and drop it anywhere on their screen.

If they want to stay updated with individual matches but don’t want to search every time for updates, they can pin scores to the home screen of their device. To do this, they will tap the “Pin live score” option in the score pane for an ongoing match.

Notably, these features are available for other tournaments and sports as well. It comes with so many exciting packages, as fans can get to rate a player based on how they think he will perform in the tournament.

Google’s new world cup feature will also include businesses, whereby the search engine is adding a new label for businesses that will help users discover places where the world cup matches are shown.

When fans search for “Where to watch the world cup near me,” they will see a label with the description, “Showing the world cup” in the listing for bars and restaurants in Search and Maps.

It is pertinent to note that this label will launch just before the world cup and business owners will be able to apply for it at that time.

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