In this videocast, I explain why every organization especially the ones that want to build platforms must have “primitives model” as an anchor of their strategies. With this model, it it easier to scale and enjoy economies of scale by simplifying the processes of making things. This works in both business models and technology architectures. When you break things into the simplest computing components or processes, it will be easier to re-organize them with higher flexibility and speed. That flexibility brings new ideas and innovation in firms. It also helps developers and partners in your platforms to adopt your systems and innovate faster.