Today, we continue our conversation on the mechanics of markets as we invite Afolabi Olamide of Touch and Pay, the creators of Cowry card in Lagos, to Tekedia Mini-MBA. In less than three years, they grew from 1,000 to more than 3 million users, demonstrating the power of innovation.
What do they do? They digitize small payments like N200, N300, etc, making sure that revenue is assured for merchants, owners, vendors and companies. And the vision has worked, maximally: if you take care of the kobos, the Nairas will take care of themselves.
They built by design a system which delivers more than 99% reliability through a closed network. And it is contactless which means the card lasts longer in the rain, sun, and harmattan. Olamide will speak and we will learn from him on why everything is open for a redesign!
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They have big data: restaurants, danfo owners, bus drivers, shops, etc who digitize see bigger revenue. Yes, when leakages are blocked, revenue increases.
Tekedia Institute Mini-MBA >> the best teach here.
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Register for Tekedia Mini-MBA (June 9 – Sept 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
