In the Igbo Nation, the elders will say “when a man prepares food for his kinsmen, and they show up, it is a huge respect”. Good People, for the 18th time, Tekedia Mini-MBA continues to attract learners and professionals who come to “eat” our “food” of business knowledge. Thank you. As we round up this edition to kickstart the next edition in February, I will be leading all the live sessions this week. Our first Graduation Lecture is titled “Growth Journey and Winning Markets”.
Your business growth journey commences with the articulation of a core value proposition and the validation via a product-market fit. This initial phase is less about scale and more about establishing a foundational ‘moat’, a unique and defensible competitive advantage. As we learnt in Tekedia Institute, this moat may not be capital, which can be replicated, but rather a superior intellectual property, a robust network effect, or an unassailable supply chain.
Growth, therefore, is not merely the expansion of sales but the deepening of this competitive advantage, a strategic move to secure an enduring position. Without this underlying strategic anchor, rapid growth can prove to be a liability, as it scales up inefficiencies and exposes the business to competitive threats, akin to building a skyscraper on a foundation of sand.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026): big discounts for early bird.
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Register for Tekedia AI Lab: From Technical Design to Deployment (next edition begins Jan 24 2026).
Winning markets is the ultimate destination of a purposeful growth journey. This victory is not about monopolistic control but about establishing a dominant and resilient presence within a specific market segment. It requires an acute understanding of the market’s operating system, its regulatory environment, consumer behavior, and infrastructural nuances. For instance, a fintech firm seeking to win in Nigeria must navigate a complex blend of formal and informal economies, where digital solutions must coexist with and often leverage traditional financial habits.
Co-learners, the journey to win is a perpetual loop of adaptation and innovation, where firms are not only reacting to the market but actively shaping it through new business models and technological applications. In class today, I will explain why we have the capabilities needed to GROW and WIN, professionally and entrepreneurially. Zoom link in classboard.
Tue, Dec 2 | 7pm – 8pm WAT | Growth Journey and Winning Markets – Ndubuisi Ekekwe | Zoom Link in class board.
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