by Demi Oye
Fighting change is like fighting the wave of tides. This situation is how it seemed about five years ago when tech was changing the world rapidly (well, it still is today). Since it was good, there was no reason to fight it anymore. Who doesn’t enjoy being able to see the face of a loved one at a far end of the world with their smartphone? Who doesn’t enjoy being able to call up a car to pick them with their smartphones?
Again, change came and fighting it off wasn’t an option. Tech evolved over and over, and it began to feel confusing. From new phones to new apps, to several new gadgets, users couldn’t get just enough. It was nice to have a wide range of choices is cool, but the brands became somewhat confusing.
Brace yourselves; it’s going to get even more confusing, as tech companies are in constant competition. This article would teach you how to adapt and thrive in the next tech invasion, as you cannot run from it. It’s coming pretty soon, so the earlier you get informed on how best to embrace it, the better.
In the next tech invasion, buying devices or subscribing to tech might be a lot complicated than buying from a brand because it is known. As tech is evolving, the industry is becoming ungovernable and users must guard themselves.
Tips to help users adapt and thrive in the next tech invasion
Sticking to renowned brands vs. Going for the new ones
While this is a tip, it’s also a way to have users get their thinking caps on. Initially, the simple advice was to stick to well-known names; “Get your devices from Apple,” “services from Google are the best” and “Amazon is a name you can trust.” That advice could be boldly given some four to five years back, as you could get the best of these brands.
However, things have changed today, and even the government of the United States can hardly control the activities of these companies. This situation makes it dicey to bank on them. Since they are uncontrollable (and it would get worse with the next tech invasion), users want to avoid a brand that takes advantage of them. While this is not an attempt to speak negatively of any company, it’s a call for users to watch out.
Look past the brand name
The first thing many users do is look at the gadget/product. For a phone, they look at the camera, the battery life and maybe the operating system. With the next tech invasion, there’s more to look out for. Look at the business model. Gadgets, especially phones have become ubiquitous, and almost anything works for starters. This situation leaves users confused on the choices to make, and it’s about to get worse. It’s time to look past the products and look out for things that last like the ethics, business model, message, morals, and branding of the company. If you want to figure out a brand that carries dangers in this new age, you better look out for its trade.
Do not sell your “user’s choice” to the giants
Over the years, it’s been the same set of famous companies ruling the tech world. The known names have been Apple, Facebook, Microsoft, Amazon, and Google. It hasn’t changed all these years, and it is likely to remain with the next tech invasion. The fact that their stocks keep rising makes the voice of the consumer unheard and the industry uncurbed by the government.
The choice is that of every consumer now because tech companies are indispensable. A strategy to cope with the next tech invasion is to prevent these companies from taking advantage of you in subtle ways. Whenever you get a chance to avoid the giants, do so. Do not stick to a brand because its big; weigh its pros and cons. An example would be choosing Spotify over Apple Music. Spotify does better than Apple Music on every front. However, some users would stick to Apple Music (just because it’s from Apple). With the next tech invasion, consumers have to help spread the wealth even to smaller companies that give good value for money. There are several other examples, which include the use of Dropbox and not merely Google or Apple.
Here’s the deal; before you adopt a brand for any reason, ensure you slow down and think. The government cannot seem to curb the excesses in the tech industry, but users can. No matter what happens, don’t jump at innovations, they could come back at you. Dear user, the message is clear; take it slow.