Websites are the first contact point for any business. Your business’ website can influence the opinion of people about your brand as well as inform the decision of your customers. Blogs are important parts of a business website. Blog articles show that a business has authority in the field of its business. In a digital age, blogs mean more. The marketplace is digital and people search for a lot of things online. Thus, having a structured blog can ensure your site is organically ranked and increase the visibility of your brand.
Studies have shown that 75 percent of people judge the credibility of a business based on the design of its website; credibility has a direct relation to how likely people are to make purchases and web design has a direct impact on conversion.
A content plan gives a logical flow to your blog articles. A content plan gives a website a structure and Google algorithms can find the site when they are optimized for the field.
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Furthermore, a content plan gives consistency to your business. These plans are structured to reflect the positions of the brand and help to project the brand image. The average online attention span most websites get to make an impression is 10 seconds (Attention span). Most readers would scan through the content before reading and if they can’t see a structure or guide, they easily lose focus.
How to Optimize Your Blog
Some of the ways you can maximize your content or blog include the following:
- Determine the area(s) where you want to be seen as an expert.
- Design a content plan that everyone can follow on a monthly or weekly basis
- Generate a proper guide for writing articles that is in line with the company’s brand.
- Advise writers to produce engaging articles that are short and straight to the point.
- The use of images, infographics and charts to illustrate what the article is about.
- Links from other social media platforms like YouTube should be included when relevant.
- Provide credibility for the articles by including backlinks to more credible sites.