Hyperscale Data, Inc. (NYSE American: GPUS), a Las Vegas-based diversified holding company, announced a bold $100 million Bitcoin treasury strategy as part of its pivot toward becoming a “pure play” artificial intelligence (AI) data center and digital asset company.
This move aligns the firm with other corporate adopters like MicroStrategy, positioning Bitcoin as a primary treasury reserve asset alongside its AI infrastructure growth.
The announcement has generated significant buzz in both crypto and stock markets, with GPUS shares surging over 100% in pre-market trading on September 15 before settling around +22% by the next day. The company will allocate $100 million to Bitcoin through a mix of open-market purchases and retaining BTC from its mining operations.
As of September 14, 2025, its subsidiary Sentinum, Inc. held approximately 15 BTC valued at ~$1.73 million at current prices. Hyperscale plans to liquidate its ~$100,000 XRP holdings to focus exclusively on Bitcoin for its treasury, citing BTC’s resilience and alignment with AI data center operations.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026): big discounts for early bird.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab: From Technical Design to Deployment (next edition begins Jan 24 2026).
The initiative will be financed by: Proceeds from selling its Montana data center assets. An at-the-market (ATM) equity offering program. Hyperscale will publish weekly updates on its Bitcoin holdings every Tuesday, starting soon after the announcement.
Sentinum, which has mined Bitcoin since 2017, will manage the treasury. The company expects to divest its Ault Capital Group subsidiary in Q1 2026, allowing a sharper focus on AI data centers and digital assets post-separation.
Hyperscale is simultaneously accelerating its AI infrastructure: The flagship facility in Michigan, currently at 30 MW, will scale to 70 MW within 20 months, with a long-term target of 340 MW subject to regulatory approvals and funding. It supports NVIDIA GPU-based servers for AI, high-performance computing, and cloud workloads.
CEO William B. Horne described this as a “pivotal moment,” emphasizing a dual strategy leveraging AI’s growth and Bitcoin’s potential as “digital gold.” Executive Chairman Milton “Todd” Ault III highlighted the company’s long-standing Bitcoin mining expertise as a foundation for this shift.
This comes amid rising corporate Bitcoin adoption—over 190 entities now hold more than 1 million BTC (~$116 billion total). However, analysts note risks like Bitcoin’s volatility and no cash flow generation, especially in a higher-interest-rate environment where debt-financed strategies could face challenges.
GPUS, trading near its 52-week low of $0.36 prior to the news, doubled in pre-market on September 15 amid high volume. By September 16, it was up ~22% to around $0.45, reflecting investor excitement over the AI-Bitcoin synergy.
By adopting Bitcoin as a primary reserve, Hyperscale aims to capitalize on its potential as “digital gold” while expanding AI data centers. The move drove a ~22% stock surge, reflecting market optimism. However, Bitcoin’s volatility and debt-financing risks could challenge stability, especially in a high-interest-rate environment.
The strategy may attract investor interest in AI-crypto synergy but hinges on execution and market conditions. Weekly Bitcoin holding updates will provide transparency, potentially influencing corporate adoption trends.
While the strategy could benefit from AI demand (e.g., data center expansions) and Bitcoin appreciation, it exposes the company to crypto price swings and capital-intensive buildouts. Hyperscale’s hybrid model—AI revenue streams paired with BTC holdings—may differentiate it from pure treasury plays.
This development underscores the accelerating trend of corporations integrating Bitcoin into balance sheets, potentially signaling broader institutional adoption in 2025.