Social media is an essential part of marketing any business in this digital age. But sometimes getting to grips with the correct strategies can be a little confusing at times. However, we have created this short guide with some great tips for getting the most out of Instagram when it comes to marketing your business.
Tips for marketing your business on Instagram in 2020
Employing as many of the following strategies as possible is guaranteed to have nothing but a positive effect on your business marketing through Instagram.
Account: First and foremost, you should upgrade your account (for free) to a business account. The reason for this is that you will unlock a bunch of marketing features that are not accessible in a standard account. You will get detailed analytics relating to your posts, giving you the knowledge to know what your clients will interact with as well as the knowledge to create more tailored content.
Profile: It’s paramount that you spend some time crafting the perfect profile for your business account. You want a profile that instantly grabs the attention of anyone viewing it. Consider using an Instagram font in your profile bio that matches your brand. Using a fancy font will make your bio unique and make you stand out from everyone else. Also, be sure to select a clear profile photo with your brands logo or something users can identify. The last thing you want is potential customers leaving your Instagram page because they don’t recognize anything.
Post frequency: When marketing your business, it is essential to make sure that your followers don’t forget about you. By scheduling posts to appear on your Instagram stories at regular intervals (we would suggest once or twice a day), you can be sure that potential customers are getting exposed to your business. Setting up a posting schedule will also free up time for you to do other tasks.
Comments: It’s a good idea to spend a set amount of time each day engaging with your following to keep them interested and to show that you care about them. Responding to comments is a great way to spur the conversation and get people talking. Users will be more likely to engage with you if they know they will get a response, and it’s a great way to get feedback about your products and services.
Hashtags: Using appropriate hashtags in your posts is an excellent way to spur new followers and engagement on Instagram. Hashtags are used as a means to attract users from your target audience, so choosing the right hashtags is paramount. You can use up to 30 hashtags per post; however, we recommended that you keep this number much lower between 3 and 5. Using too many hashtags will make you look unprofessional and may turn people away.
Contest: If you’re promoting your new line of fashionable headwear or some type of service, then trying to run a limited time Instagram contest might be a worthwhile venture. Make sure you clearly specify the contest rules and remember to make it fun. For instance, maybe you will get users to download your Instagram photos and repost them under a specific hashtag using a funny caption. Then you can randomly select one of the winners and award them a prize. Try selecting a user with a large following so your brand can benefit the most.
Let’s sum it up
By staying on top of your marketing strategy on Instagram, you will notice that your stats raise, your following grows, and your business becomes much more successful. Social media is a great way to market your business, and with these simple tips, you can be sure that you are making the most out of this fantastic tool.