Jumia, Africa’s leading e-commerce platform, has launched Jumia Delivery in Nigeria, expanding its logistics service following a successful rollout in Côte d’Ivoire.
Backed by one of the largest delivery fleets on the continent and a logistics network that spans hundreds of cities, Jumia Delivery is set to transform last-mile logistics in Nigeria. Customers can now seamlessly send parcels nationwide, leveraging Jumia’s trusted infrastructure and partnerships with third-party logistics providers.
The service offers individuals and businesses a fast, secure, and cost-effective parcel delivery solution, leveraging Jumia’s extensive fleet and distribution network across hundreds of cities.
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“Africa’s growing digital economy demands robust and efficient delivery services, and we are excited to introduce Jumia Delivery as a reliable solution to improve last-mile logistics. The introduction of Jumia Delivery in Nigeria, following our success in Côte d’Ivoire, is a major step forward in addressing logistics challenges and meeting the evolving needs of both individuals and businesses,” said Francis Dufay, CEO of Jumia.
Jumia Delivery is a logistics and shipping service launched by Jumia, to extend its robust logistics infrastructure to third-party sellers, informal merchants, small and medium enterprises (SMEs), and potentially other businesses requiring efficient delivery solutions.
This service leverages Jumia’s extensive network of warehouses, distribution centers, and last-mile delivery capabilities to provide a reliable and scalable shipping option across multiple African markets. The concept of Jumia Delivery emerged as a natural extension of Jumia’s logistics expertise. Recognizing that many small businesses and informal sellers in Africa struggle with reliable and affordable shipping, Jumia launched Jumia Delivery as a standalone service to cater to these needs.
The service was first piloted in Côte d’Ivoire in late 2024, targeting SMEs and informal merchants who needed cost-effective shipping solutions for their customers. Following a successful pilot, Jumia expanded the service to Nigeria in May 2025, with plans to roll it out to Kenya, Ghana, and Senegal by the end of 2025 or early 2026.
By opening its logistics network to external users, Jumia aims to address the challenges of fragmented and costly logistics in Africa, empower local businesses, and diversify its revenue streams beyond traditional e-commerce.
Key Features and Benefits
Jumia Delivery offers several advantages that make it a compelling option for businesses in Africa.
Extensive Reach: Jumia’s logistics network spans urban centers and remote regions, enabling sellers to reach customers in areas where traditional couriers may not operate. For example, in Nigeria, Jumia delivers to rural areas that are often underserved by other logistics providers.
Scalability: The service caters to businesses of all sizes, from informal traders shipping a few packages weekly to SMEs with high order volumes. This flexibility supports Africa’s diverse business ecosystem.
Cost Efficiency: By leveraging Jumia’s existing infrastructure, sellers benefit from economies of scale, reducing shipping costs compared to standalone courier services or in-house logistics.
Reliability and Transparency: Real-time tracking, predictable delivery windows, and professional handling enhance customer trust and satisfaction.
Support for Social Commerce: With the rise of social media-driven commerce in Africa, Jumia Delivery enables informal sellers to professionalize their operations by offering reliable shipping without the need for a formal e-commerce store.
Sustainability Initiatives: Jumia has explored eco-friendly practices, such as optimizing delivery routes and using electric vehicles in select markets, which could appeal to environmentally conscious businesses.
The rollout of Jumia Delivery in Nigeria is part of a broader strategy to scale the company’s logistics capabilities continent-wide. This expansion puts Jumia in direct competition with logistics and delivery platforms like Uber, Bolt, Sendbox, and GIG. However, Jumia is differentiating itself by opening up its proprietary fulfillment infrastructure, aiming to boost efficiency and lower costs at scale, particularly in the crucial last-mile segment.
With this strategic move, Jumia is reinforcing its role as a core enabler of Africa’s e-commerce ecosystem, continuing to build a logistics infrastructure that meets the evolving demands of digital commerce across the continent.