Category-king companies create a new basis of competition, by providing orthogonal competitive paths, different from what any other firm does. In the world of search, Google unleashed one many years ago, taking Yahoo down in the process. For years, no other company has come to challenge the brilliance and absolute dominance of Google search.
But there is a redesign on the way – and Microsoft is part of it. When it provided truckloads of money to the guys in the OpenAI, I noted that Microsoft would possibly have the rights to first commercialize inventions out of the organization. Yes, it is called OpenAI but when it comes to money, not everything is “open”.
That seems to be the playbook now as we’re reading that Microsoft plans to integrate ChatGPT into Bing, its forgettable search engine: “Microsoft is reportedly planning to incorporate ChatGPT into its Bing search service, a move geared toward wrestling more shares of web queries from rival Google. The Information reports that Microsoft plans to introduce the new feature by the end of first quarter 2023. The move will create a new path for web search results, changing the link-based answers that both Bing and Google have been serving.”
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Google, shine your eyes: you have a real threat right now. Why? ChatGPT serves me the meal while you send me links to buy groceries to cook the meal. In that model and organization of results, ChatGPT is miles apart, as it accumulates more data and becomes smarter. Yes, who wants to be clicking links when you can get the answer before you?
Very soon, if you search Bing with “who had an edge on text search”, Bing may response: Bing over Google!
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Bad strategy. This will make Google create something similar to ChatGPT. Come to think of it, nothing stops Google from doing it. Microsoft has lost its innovative edge. ChatGPT should just be on it’s own. If u make it part of Microsoft Edge, ppl will not switch to Edge because of ChatGPT. If you make partnof Bing, people will wonder why Google does not have a similar feature.
ChatGPT needs to be seen as a product that is on it’s own and focusing on what is here to do and not be allowed to become part of the fight between giants. Just like they say, when two elephants fights the grass suffers.
If Meta made Whatsapp part of Facebook application, whatsapp would have lost its edge. Google tried to make Google Videos, it did not compete well with YouTube. ChatGPT is npt in people’s minds. Those who don’t like Bing shd not be forced to start living Bing because of ChatGPT. They already have their reasons.