My Interview with United Nations Environment – Ndubuisi Ekekwe

My Interview with United Nations Environment – Ndubuisi Ekekwe

The United Nations Environment has run an interview I granted the global institution few days ago. The focus was measuring the earth to save the earth: yes, with precision agriculture we can at least understand what is happening to soils we farm.

For Ndubuisi Ekekwe, Nigerian founder of precision farming startup Zenvus, African farming must change because traditional practices keep many farmers trapped in a cycle of poverty.

“What we have been doing for generations has not worked so now there needs to be a paradigm shift to try something new that can turn farmers into business people rather than custodians of ancestral history and ancestral norms and dogmas,” he said.

“What will drive that change are new techniques, new procedures and new processes. We believe that precision farming is the separation between what was in the past and what we believe is going to be the future.”


For Ekekwe, data is the key to success and represents the real value of precision farming.

“The reason we are destroying this earth is because no one is even measuring anything,” he said. “What precision agriculture is really doing is saying, ‘at least, let’s know what is going on’.”


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